Gale’s blog, The Sizzle, offers 10 ways to help you drive usage, a Powerpoint presentation (in PDF format) of marketing suggestions. Many of the “rules” have application beyond promoting Gale databases.
For example, “Rule #1: Unleash your databases with widgets.” A few widgets to consider adding to your library webpage:
- A PubMed searchbox. Here’s the copy-and-paste code to add to your webpage
- Gale searchboxes: Build your widget here
- Your library catalog searchbox. I’ll have to investigate this one; I’m pretty sure my vendor has such a feature!
Michigan libraries, including hospital libraries, can access Gale databases such as the Gale Virtual Reference Library, Health Reference Center Academic, and Health and Wellness Resource Center through Michigan eLibrary. Contact Michigan Library Consortium for assistance in setting up your library’s access.
Filed under: Electronic collections, Marketing Tagged: | Gale, Marketing, Michigan Library Consortium, MLC, promotion, Pubmed, widgets
