As a hospital librarian, I work in an environment where Facebook and other social media tools are blocked by an Internet filter. I have a personal account, but I’ve never considered it as an outreach tool, though my parent organization (a health system) has a corporate Facebook presence.
So I found Hilary Davis’ article reflecting on the pros and cons of a professional Facebook presence very thought-provoking. Reconsidering Facebook (at In the Library with a Lead Pipe) discusses the issues of the personal-professional separation, privacy and data ownership concerns, the need to offer access and services where the patrons are, and the increasing business and corporate use of Facebook to reach out to customers.
Facebook is becoming “mainstream,” a trend we’ll need to keep in view.