Aware of it or not, your library has a “brand” – defined as “all the things that come to mind, all the expectations [people] have, when they hear the word library…”. Nancy Stimson describes a library branding process undertaken by the Biomedical Library at University of California-San Diego in conjunction with a building renovation project.
Stimson NF: Library change as a branding opportunity: Connect, reflect, research, discover. C&RL News, 2007 Dec; 68(11). Link to fulltext
Thanks to the University of Melbourne Library Intelligencer