The American Medical Association just posted “Professionalism in the Use of Social Media” , a policy statement issued by the House of Delegates at its 2010 Interim Meeting. The policy stresses maintaining professionalism, privacy, and patient-physician boundaries.
Reaction to the policy amongst medical/industry bloggers is mixed.
Dr. Bertalan Meskó (ScienceRoll) and John Mack (Pharma Marketing Blog) suggest that the policy is too little, too late. “The cow has left the barn,” as John Mack puts it; doctors are using social media and find it useful.
Dr. Meskó points us to Medicine and Web 2.0, an online course giving practical information for the physician using social media.
Stephen Welch (executive editor for Chest), in It Ain’t Rocket Surgery , applauds AMA for “pushing this out in front of docs and generating discussion about the use of social media by physicians” but notes that the policy is “too general and seems more like a warning in some areas than a policy.”