Marketing ideas from Gale

Gale’s blog, The Sizzle, offers 10 ways to help you drive usage, a Powerpoint presentation (in PDF format) of marketing suggestions.  Many of the “rules” have application beyond promoting Gale databases.

For example, “Rule #1: Unleash your databases with widgets.”   A few widgets to consider adding to your library webpage:

Michigan libraries, including hospital libraries, can access Gale databases such as the Gale Virtual Reference Library, Health Reference Center Academic, and Health and Wellness Resource Center through Michigan eLibrary. Contact  Michigan Library Consortium for assistance in setting up your library’s access.


Surgery videos added to InfoTrac

From Gale’s weekly product update:

I am pleased to welcome OR Live to our InfoTrac family. Medical students will now have the ability to view live surgeries. From plastic surgery to vascular surgeries, anesthesia to spine surgeries, Academic OneFile will provide both articles and video! Links to these surgeries from OR Live will be available in our Academic OneFile and Health Reference Center Academic databases.

I would also like to highlight that 35 peer reviewed journals from Mary Anne Liebert Inc. are now available in our Academic One File database.

Jason Bass, InfoTrac Product Manager,
in the InfoTrac2000-L Discussion List


Not an InfoTrac subscriber?  Find the videos directly at OR Live: