Marketing ideas from Gale

Gale’s blog, The Sizzle, offers 10 ways to help you drive usage, a Powerpoint presentation (in PDF format) of marketing suggestions.  Many of the “rules” have application beyond promoting Gale databases.

For example, “Rule #1: Unleash your databases with widgets.”   A few widgets to consider adding to your library webpage:

Michigan libraries, including hospital libraries, can access Gale databases such as the Gale Virtual Reference Library, Health Reference Center Academic, and Health and Wellness Resource Center through Michigan eLibrary. Contact  Michigan Library Consortium for assistance in setting up your library’s access.

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